History (Continued)
The 1970s brought experimentation with new fabrics in fashion dress, and thus in aprons. Included were pop-art embellished plastics, acid-colored psychedelic synthetics, and disposable paper aprons such as those marketed by Hallmark for its party aprons. Mini, midi, and maxi skirt lengths were mimicked in apron lengths while eyelet trimmed "granny" dress details were repeated in apron trimmings. And, women, in enormous numbers for the first time, sought employment outside of their homes and away from their aprons.
As the 21st century rapidly approached, advertisements with women in aprons all but disappeared and commercial pattern companies promoted aprons as "craft" projects and as a task for "dummies" in a newly-computerized age. As was the case in street fashion of the last decades, what had before succeeded, retro silhouettes and fabrics, monopolized the design of aprons, the few that remained. American women had moved into the workplace, eliminated their relationship with aprons, and, as one printed apron read, started "microwavin'" and "misbehavin'"!
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LSU Textile & Costume Museum
140 Human Ecology Building
Department of Textiles, Apparel Design, and Merchandising
College of Agriculture
Louisiana State University
Baton Rouge, LA 70803
Telephone: (225) 578-5992 and 578-2281
Fax (225) 578-2697
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